Bengaluru: In a bid to target the next 200 million online shoppers, e-commerce giant Flipkart has acquired AI-led speech recognition Liv.ai, the company said on Tuesday.
A 20-member team of Liv will now be part of Flipkart's ‘voice solutions’ team to help accelerate an end-to-end conversational shopping experience for its users.
Voice integration is likely to be implemented in some parts of the Flipkart platform in next 6-8 months, according to reports.
Liv was launched by three IIT-Kharagpur graduates, Subodh Kumar, Kishore Mundra and Sanjeev Kumar in 2015.
“We work on speech recognition and surrounding technologies and these will be extremely valuable to any company that wants to target the Indian customer base of 100-200 million,” said Subodh Kumar, chief executive of Liv. “Voice is a much better and effortless interface and it will increase the buying propensity and their intention to buy and ease of use will increase on an ecommerce platform.”
“The next wave of growth of internet users is coming from tier 2+ cities and 70% of these current internet users are vernacular language speakers with this proportion only increasing,” said Flipkart’s CEO Kalyan Krishnamurthy. “Given the complexities in typing on vernacular keyboards, voice will become a preferred interface for new shoppers.”